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Benefits of our sheets

True Count Not Thread Count

We believe in quality of thread over quantity. One of the biggest myths is that a higher thread count equals better quality.ย 

Thread count is just a measure of how many threads (vertical & horizontal) are in one square inch of fabric.

When it comes to cotton, anything above 300 to 400 TC could mean 2 things: either thinner yarns are used to fill in the space or 2 or more yarns are twisted together to create multi-ply threads. Both these mean, inferior quality.ย 

Why Long Staple Cotton & Single-ply Yarn?

Multi-ply yarns are a group of weaker fibers twisted together to create a false sense of strength and artificially inflate the thread count and mask poor quality.ย 

The longer a cotton fiber the softer the fabric it creates.ย The fewer yarns are twisted together the stronger it gets.ย 

Single-ply yarn spun from long staple cotton results in finer, breathable, and extremely long-lasting sheets.

The Top 3% Of Cotton In The World

We went and found the longest fibers that can be grown organically, accounting for less than 3% of available cotton in the world.

With our 100% organic GOTS certified sheets, you can rest easy knowing the sheets your bringing home are non-toxic and free of harmful chemicals.

Going organic also encourages safe and ethical production practices that ensure long-term sustainabilityย  and worker welfare.

Softer With Every Wash

Our signature sateen weave paired with our premium long staple cotton means, our sheets get softer with every wash.

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